What Do The Letters H.E.B. Stand For, Anyway?

For folks in Dallas, Texas, for most Texans, “H.E.B.” is so engrained into our vernacular that we’ve never even stopped to think “What does H.E.B. stand for, anyway?” Like a buddy of mine who thought it was “Waterburger.” He’d gone his whole life saying incorrectly and never thought to even give it a second thought. He was devastated the night I explained to him that it was actually “What-A-Burger.”

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