CALIFORNIA – VF Corporation (VF), owner of the popular workwear Dickies, announced November 21, that it was relocating the brand’s headquarters from Fort Worth, Texas to Costa Mesa.
“This move allows VF to further consolidate its U.S. real estate portfolio as part of its stated business turnaround strategy,” said VF director of external communications Ashley McCormack to the Fort Worth Report.
VF’s second-quarter earnings report showed revenue at $2.8 billion – down 6% compared to last year.
The company also owns other popular brands including Vans, and The North Face which both showed a slowdown in sales.
VF Corp acquired Dickies in 2017 for $820 million in cash along with other workwear brands Workrite, Kodiak, Terra, and Walls.
The move – to be completed by May 2025, will allow Dickies to share work space with other brands at the Costa Mesa headquarters potentially reducing operational costs.
Over 230 companies have left California
Dickies move to California goes against the trend of companies leaving the state.