Fort Worth cooler company faces impacts from tariffs, higher ‘American-made’ prices

Businesses are currently taking advantage of the 90-day pause in the tariff war between the United States and China.

A Fort Worth company that manufactures its products in the U.S. said it still faces challenges with tariffs and consumers willing to buy American-made products.

In the warehouse of Bison Coolers in Fort Worth, a product they are proud of goes into their boxes. The boxes proudly display where they are made.

“We’re the only cooler company in America that makes both their hard and soft coolers here domestically,” Bison Coolers’ President and Co-founder Jeremy Denson said…

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