H–E-B is truly a symbol of Texas. Not only do they take care of their communities, they also embrace the heritage and culture and make it a part of their business. Here is another example, a video that posted to TikTok shows a Norteno group playing inside a HEB. This HEB appears to be in the Dallas area.
@victorianetherly This is so Texan and I’m here for it! Just another day shopping at HEB! #heb #texasthings #fyp ♬ original sound – victorianetherly
Here are a few more examples of H-E-B embracing the Tradition of living in Texas with a comedic spin. To my knowledge, this has happened for at least the past couple of years around Valentines Day…