Dickies, the iconic Fort Worth-born workwear brand, has been sold by struggling VF Corp. less than a year after the parent company moved the Dickies headquarters to California.
VF Corp. announced this week that Bluestar Alliance LLC will acquire Dickies for $600 million in cash. Bluestar Alliance is a global brand management company whose portfolio includes Scotch & Soda, Brookstone, Bebe, Hurley and Tahari.
“Bluestar Alliance’s network of domestic and international partners offers the opportunity to take niche and established brands and grow them into worldwide lifestyle brands,” the buyer says…