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In an effort to attract a younger demographic to a nonprofit resale shop, the operator has taken to social media to seek advice. The shop, which primarily serves customers over 65, aims to increase sales to fund its mission programs. The operator, a lover of 60s/70s decor and 90s nostalgia, is seeking guidance on how to appeal to shoppers under 60. The shop’s current strengths include competitive pricing and a friendly, welcoming staff.
Answers from Social Media
A lively discussion ensued on Reddit, with users offering a variety of suggestions. One user recommended advertising in local student newspapers and creating social media accounts on platforms popular with younger audiences, such as Instagram and TikTok. They also suggested targeting high school parents with the idea of purchasing dorm essentials from the thrift store…