Every January, Fort Worth slips into its most authentic skin — boots scuffed, hats tipped low — as the Fort Worth Stock Show and Rodeo takes over town, radiating from Dickies Arena and the Stockyards into hotel bars, kitchens, concert stages, and dance floors across the city. What begins with livestock judging and bronc busting quickly becomes a monthlong celebration of Western culture, and January is when Fort Worth sounds, eats, and dresses like itself.
With the FWSSR officially kicking off Friday, Jan. 16, and running through Saturday, Feb. 7, 2026, at Dickies Arena — expect rodeo nights, livestock shows, carnival midway, and more.
Where the Rodeo Crowd Checks In: Bowie House, Auberge Collection
Bowie House is fully leaning into rodeo season with a slate of Western-forward programming that blends Fort Worth heritage with polished hospitality, with curated moments built around the Stock Show schedule.
The Bowie House FWSSR Experience, available Sunday–Thursday beginning Jan. 18, delivers a true insider’s take on rodeo night — a behind-the-scenes tour at Dickies Arena, premium seating, pre-show reservations at The Bar, round-trip transportation, and a welcome Blade & Bow cocktail…