DALLAS — Circle K has become the first major convenience retailer in Texas to sell hemp-derived THC beverages, introducing VARIN at dozens of franchise locations throughout the Dallas–Fort Worth metroplex.
The launch signifies a significant expansion of functional and alcohol-alternative beverages in the c-store channel, as retailers respond to rising consumer demand for lower-sugar, non-alcoholic options with experiential benefits. VARIN’s products are formulated with hemp-derived THC, CBDV, and select nootropics, providing what the company describes as a controlled, predictable experience that is legally accessible outside of dispensaries.
“Putting VARIN in the cold box at Circle K makes choosing that kind of experience as easy as grabbing your favorite beverage,” said Tyler Marshall, CEO and co-founder of VARIN. The brand combines hemp-derived THC with ingredients such as L-theanine, lion’s mane, theobromine and vitamin B-12 to deliver what it positions as “jitter-free” energy without sugar, caffeine or calories…