Can Free Bread Revive this Dallas-Based Restaurant to Its Old Glory?

You were likely disappointed if you’ve been to La Madeleine in the past few years and looked for the bread-and-jam station. You possibly wondered, ‘Then, why am I even here?’ Bread is essential to the French exeperience. Spreading the sweet, superior blackberry jam was a simple perk to the occasion, especially if you weren’t able to snag a table near the fireplace.

The French-inspired cafe removed the pre-meal snack during the pandemic, which, at the time, made sense.

La Madeleine’s new CEO, John Dillon, recently decided to bring it back. Diners can now partake in three different options for free bread:

  • Sourdough
  • Seven-grain
  • A seasonal option, which is currently apple raisin

They also brought back the free strawberry and blackberry jam…

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