Yellow Rose by Kendra Scott, a new “modern cowgirl” lifestyle brand the jeweler is expanding across Texas, is slated to open its first Fort Worth boutique in Fort Worth at Mule Alley in the Stockyards.
The brand launched in 2023 with a flagship location in Austin, which opened in November 2024. The brand also has locations in Dallas, Houston and most recently, Nashville.
The company describes Yellow Rose as “true lifestyle destination” that celebrates “the freedom of the American West through fashion.” Yellow Rose sells jewelry, clothing, hats, belts, boots, men’s wear and more…