Coffee enthusiasts know the value of a truly great cup of java-and that the expansion of a shop that delivers just that is always cause for celebration. Get ready to raise a mug, then, DMV coffee fanatics; Herndon’s own Weird Brothers is getting ready to pour out even more piping hot cups of its delicious brew as it makes plans for growth and franchising.
Weird Brothers Coffee founder Paul Olsen generously took the time to fill What Now DC in on the brand’s future. He explains that franchising is far from an impulse decision for him and his team, saying: “We’ve actually been working on franchising for about a year and a half, almost 2 years.”
The cafe immediately earned fans, thanks to its commitment to superior java and amazing, welcoming customer service. “Right from the very beginning, as we grew the brand, we had a lot of people coming in and asking about franchising.” Olsen states, adding that he and his team did not want to rush the process, preferring to ensure the concept was in a prime place for expansion to succeed. “We felt we had something special and we wanted to continue to professionalise it and get it to the point where we could possibly expand further. Doing the research about expansion, franchising made the most sense. Everything kind of fell into place and we’re hitting the ground running now.”…