Keith Lee, a viral TikTok food critic known for highlighting locally owned restaurants, recently announced his latest food tour will include stops in North Carolina.
Why it matters: One video to his 17 million TikTok followers can make a huge impact on local restaurants, good or bad; the phenomenon is known as the “Keith Lee effect.”
Driving the news: The Las Vegas-based food influencer announced in a video, which already has over 600K views, that he’ll visit Raleigh, Charlotte, Durham, Greensboro and Asheville.
- He’ll also visit Charleston and Greenville, South Carolina, during his food tour.
- His first visit was to Hibachi Papi in Clayton; the video review already has more than 1.3 million views and nearly 200K likes in a day.
What they’re saying: “It being so many spots in the Carolinas that people want us to go to, it’s hard for me to just pick one. And I feel like it wouldn’t do it justice to Carolina,” Lee said in the video…