Reader’s Digest is proud to announce the winner of the 2025 Nicest Places in America, a national search for places defined by kindness, community spirit, and respect. This year, Asheville, North Carolina, has earned the top honor for its extraordinary resilience and unwavering commitment to community, particularly in the aftermath of Hurricane Helene.
For its ninth year, the Nicest Places initiative called on readers across the country to nominate towns, businesses, and neighborhoods that exemplify goodwill. Asheville stood out after receiving a record number of nominations highlighting how its residents came together following the devastating hurricane in September 2024. The community’s response, from grassroots relief efforts to neighbors helping neighbors, showcased a powerful culture of self-reliance and mutual aid that defines the city.
Beyond its compassionate response to crisis, Asheville is celebrated for its vibrant arts and cultural scene, stunning Blue Ridge Mountain scenery, and an atmosphere of openness and tolerance. The city’s unique character is built on a foundation of strong social connections, which proved to be its greatest asset during its most challenging time. This story of unity and strength deeply resonated with the judges and editors…