People at Work: Asheville bird shop worker shares tips for backyard wildlife

ASHEVILLE, N.C. (828newsNOW) — Martha Rollefson jokes that her job helps fund her gardening habit. In reality, it has become a way to connect people with nature, one backyard bird at a time.

Rollefson has worked at Wild Birds Unlimited in Asheville’s Gerber Village since May 2020. After starting at the company’s Hendersonville location in 2016, she has spent about a decade helping customers discover bird feeding and backyard wildlife.

“I’ve been doing this about 10 years,” she said…

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