Potbelly Sandwich Works has officially entered the Georgia market, opening its first restaurant in the state and beginning what could become a much larger expansion throughout metro Atlanta.
The sandwich chain opened its first Georgia location on September 1 at Peachtree Station Shopping Center in Chamblee, just outside Atlanta. The company-owned restaurant represents the first step in a broader strategy combining corporate and franchised locations across the region. (Restaurant Dive)
RaceTrac Brings Potbelly to Its Home Market
The Georgia expansion is particularly notable because Atlanta is the home market of RaceTrac, which acquired Potbelly in 2025. Potbelly says the acquisition positions the sandwich concept for accelerated growth while maintaining its neighborhood-oriented format. (Potbelly)
RaceTrac’s ownership could also create new opportunities for Potbelly outside traditional restaurant locations. A Potbelly inside a RaceTrac location in Atlanta is expected to open in the near future, although the company has indicated that convenience-store locations will be selective rather than the primary focus of its expansion strategy. (Restaurant Dive)
At Least 15 Atlanta-Area Restaurants Planned
The Chamblee opening is only the beginning. Potbelly previously entered into an agreement with Royal Restaurant Group to develop 15 restaurants throughout the greater Atlanta market over seven years. Confirmed expansion includes Cumming, while additional locations are being evaluated throughout Fulton, DeKalb, Cobb and Gwinnett counties. (ajc)…