Derrick Hayes is a man on a mission. That mission? To bring traditional cheesesteaks to the South, a feat he believes no one has done correctly. Hayes, CEO and founder of Big Dave’s Cheesesteaks, moved to Atlanta from West Philadelphia in 2014. He launched his brand in a Shell gas station location that weighed in at a little over 700 square feet. “Big Dave” was Hayes’ father and to whom he dedicated his brand.