The 10 Atelier founder helps lifestyle businesses get more exposure!. Avery Schroeder has been a hard worker her entire life, completing nine internships throughout her college career in New York at Columbia University, where she studied art history. That pivotal experience building relationships with designers, brands and editors, plus growing up in a design-centric family in Buckhead- her father was on the product side and her mother is an interior designer- confirmed Schroeder’s path into a creative field. She originally wanted to be an editor but also contemplated getting her Ph.D. in art history to become a curator. She went to graduate school to study decorative arts, design history and material culture but still didn’t have an answer on what she wanted to do. While at this crossroads, she moved home to Atlanta and ended up consulting for a few interior designers in town.