What began as a 40-day “fast” from shopping at Target has now evolved into a full-blown boycott, led by the Rev. Jamal Bryant , a prominent Georgia megachurch pastor demanding that the retail giant renew its commitment to diversity and equity.
Bryant, who spearheaded the nationwide protest during Lent, is urging continued action against the Minneapolis-based retailer, saying Target has failed to meet the demands outlined at the outset of the campaign.
The pastor of New Birth Missionary Baptist Church in Stonecrest, Georgia , one of the South’s largest congregations, originally launched the boycott on March 5. The campaign, endorsed by other religious leaders, aimed to push Target toward restoring its diversity, equity, and inclusion (DEI) efforts, and to increase support for Black-owned financial institutions and businesses…