For more than a decade, Jose Olague has run a sportswear store out of Plaza Fiesta, the bustling Latin-centric shopping center on Buford Highway at the edge of Brookhaven.
He sells jerseys, cleats, wrestling masks and other assorted ephemera like key chains, hats and toys, all popular items among customers passing through the mall.
In recent months, however, Olague has noticed a significant drop-off in business. He estimates his sales are down anywhere between 40% and 60% year-over-year. He’s had to cut corners to save costs…