Take a look at the new Polo Ralph Lauren for Oak Bluffs brand and you’ll see some Atlanta vibes in the details. Polo’s Oak Bluffs collection was designed in association with Morehouse and Spelman Colleges, two of Atlanta’s historically black colleges.
The collection traces its roots back to 2022, when Polo launched its celebration of the heritage and legacy of dressing at historically Black colleges and universities.
Ralph Lauren himself described the collection as “a story of the American dream,” emphasizing Oak Bluffs’ unique history and sense of community as an inspiration for creating a space where people can be “free, uncontrived, joyful, and truly at home.” The project reflects his brand’s commitment to expanding its narrative to include diverse American stories, moving beyond traditional Ivy League or Western aesthetics to honor Black cultural heritage.
Polo’s Oak Bluffs Collection: Designers
The collection was conceptualized and designed by Morehouse alum James M. Jeter, who made history last year as Ralph Lauren’s first Black Creative Director in the brand’s 57-year history…