After Boycotting Target for a Year Black Folks Still Have Questions

Jamal Bryant put a bullseye on Target’s back.

One year ago this week, the Atlanta megachurch pastor called on his congregation to take their dollars elsewhere after the retail giant announced it was rolling back diversity, equity, and inclusion commitments launched in 2020 in the wake of George Floyd’s murder in Minneapolis, home of the brand’s headquarters.

The store had become a popular destination for shoppers looking for culturally relevant products and Black entrepreneurs launching hair, skincare and other lifestyle finds — everyone felt seen and valued…

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