How Atlanta’s Fly Lawyer built a brand in court

If you’re in trouble with the law, you need an advocate by your side in court. Preferably someone rocking red-bottom Louboutin shoes.

Why it matters: Metro Atlanta’s legal scene is crowded with personas — Strong Arms, Super Lawyers, Bald Lawyers, One Call That’s All, you name it. But there is only one Jackie “The Fly Lawyer” Patterson.

  • Literally. Patterson trademarked — and legally changed his middle name to — “The Fly Lawyer.”

Catch up quick: Patterson, who was born roughly 50 miles southwest of Atlanta in Hogansville but grew up in Atlanta, says he’s always had The Fly Lawyer mindset.

  • While serving in the U.S. military, Patterson told Axios, he starched his shirts every day.

“No matter what profession you’re in, whether you’re a police officer, soldier, lawyer, judge, you want to make sure that people remember you,” he said. “The first impression is what they remember.”…

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