The Brief
- Red Lobster is bringing back Endless Shrimp for a limited time starting April 20.
- The deal previously cost the company about $11 million and was tied to financial struggles.
- The company says this version is designed to avoid past mistakes — and maybe fewer shrimp overloads.
ATLANTA – Red Lobster is bringing back its wildly popular Endless Shrimp promotion for a limited time starting April 20 — even after the deal previously helped land the company in hot water financially.
What we know:
The all-you-can-eat favorite was once a limited-time hit, but in 2024 it was turned into a permanent menu item — a move that ended up costing the company about $11 million and was later cited in bankruptcy filings. …