Fitness2020, Georgia’s rapidly expanding high-value, premium fitness brand, announced the acquisition of Evans Fitness Center in Evans, Georgia, along with the advancement of its new Grovetown location. The combined transaction exceeds $30 million and brings more than 108,000 square feet of state-of-the-art fitness space into the Fitness2020 portfolio.
“This acquisition and expansion represent a major milestone in our vision to deliver accessible, premium fitness experiences across Georgia,” said Jason Pelusi, the CEO and founder of Fitness2020.
The Evans location, a 68,000-square-foot two-story facility will undergo $2 million in renovations and receive significant new equipment investments. Current Evans members have been grandfathered into Fitness2020’s Elite membership at no additional cost, gaining seamless access to the brand’s growing network of clubs, including locations in McDonough, Smyrna, East Lake and Stockbridge, Georgia.
Fitness2020’s Elite membership includes 24/7 access, monthly body composition analysis, recovery amenities, unlimited group training in the PLAE Performance Zone, and reciprocal access across all locations. Basic memberships remain available at accessible price points, reflecting the brand’s “high value, low price” philosophy…