AUGUSTA, Ga. (WJBF) – The Augusta Coliseum Authority recently gave the press updates on construction for the new arena downtown—including the possibility of a name change.
They’re expecting to open the arena in May 2027, but a big conversation between now and then is who’s name will be on the side of the building.
The Coliseum Authority is currently referring to the new arena as the “new Augusta Arena”—and not the James Brown Arena—because they’re having ongoing discussions about naming rights.
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Conversations have now started online, including a local musician starting a petition to send a message that the name change is the last thing some Augustans want to see…