Each April, the world’s rich and famous flock to Augusta, Ga. for the Masters. Just one look at the private jet-lined runaways at Augusta Regional Airport tells much of the story, but how do the world’s high rollers spend their Masters weeks? What sort of luxuries do they enjoy that we mere mortals aren’t even privy to? A glimpse inside the brochure of the Masters’ official Hospitality Program—launched alongside the tournament’s elite Map & Flag offering in 2024—may hold the answers.
Sports Business Journal’s Josh Carpenter was able to acquire the literature for the program’s 2026 iteration, which tournament organziers released just after the conclusion of the men’s major season at Royal Portrush. As you’ve probably already guessed, it appears as comprehensive as it is lavish. Take a look.
This top-of-the-line Masters offering—including a full private home rental for eight ($98,000), three trips to Augusta National during the tournament (price dependent on the “waves” chosen), catering ($23,500), transportation ($29,000) and plenty of local golf ($13,500 for three rounds and lunch at Augusta Country Club)—can run upwards of $219,000 for a given week. The program, however, is said to be completely customizable and can also include amenities such as clinics with instructors like David Leadbetter, wine tastings and even fireside chats with Masters legends. Everything from catering to transportation to bookings is handled by a full-time staff member dedicated to your group ($13,000)…