The Front Range Passenger Rail District on Sunday unveiled the new brand identity and personality for its planned Colorado Connector intercity train service, known as CoCo.
The district said the branding is intended to be welcoming, optimistic and distinctly Colorado while presenting a trustworthy and approachable identity for the service, according to a news release. The new brand includes a red fox mascot wearing a Colorado-flag bandanna.
According to district officials, the fox was chosen because it is native to Colorado and is known for agility, intelligence and the ability to navigate diverse landscapes…