For 128 years, the Denver Zoo has been a cornerstone for connecting wildlife with the community in Denver’s City Park. This mission will carry on, but under a new name and refreshed brand identity.
On Tuesday, Zoo officials unveiled a new brand identity as Denver Zoo Conservation Alliance (DZCA).
“The key word in our new name is ‘alliance’ because conservation means collaboration and we need our community of guests, members, donors, staff, volunteers, neighbors and partners to join us in fulfilling our mission,” said Bert Vescolani, president and CEO of DZCA, in a news release. “Together, we are more than our individual actions and we can work in partnership to create a world where wildlife thrives.”
The Denver Zoo started in 1918 as “Bear Mountain,” where a black bear cub, gifted to the mayor, was displayed to the public. According to historical accounts, it later grew to a “collection of animals” featuring animals like monkeys, elk, bison and birds. Early visitors viewed the animals at eye level without barriers like bars or fences.