Denver liquor stores see non-alcoholic beer sales on the rise

DENVER (KDVR) — The contents of your favorite store’s beer aisle are likely starting to change, thanks in part to shifting attitudes around alcohol consumption. A new study said non-alcoholic brews are now among the most popular in the world.

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The International Wine and Spirits Record recently projected that this year, non-alcoholic beer will become the second largest beer category in the world, behind only lagers. A liquor store in Denver said they absolutely believe it, thanks to sales in recent years.

Although Wine Dispensary in LoDo has the word wine in its name, it isn’t all they sell. Tucked away behind the bottles up front, you’ll find a fridge with cans, and despite being a liquor store, many don’t contain alcohol at all.

“Overall, as a trend in the alcohol industry, we’ve seen people wanting to imbibe a little bit less,” said Jennifer Maglieri, Wine Dispensary’s co-owner…

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