Aurora develops retail strategy as sales tax levels flatten

Over the past year, Aurora staff have worked on developing a citywide retail strategy, assessing business throughout the city and outlining goals to move forward as retail sales tax levels flatten.

Sales tax revenue in Aurora has remained flat over the last two years, causing the city to move toward a budget deficit in coming years, budget officials told councilmembers in March.

Between 2020 and 2021, there was an almost 15% increase in sales tax revenue, from about $210,000 to about $250,000. There was then a 9.4% increase between 2021 and 2022, an almost 5% increase to 2023 and a less than 4% increase between 2023 and 2024, according to data from budget officials…

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