Colorado zero-waste grocery store to be featured on ‘Shark Tank’

DENVER — Owners of a Colorado grocery store focused on sustainable packaging have a once-in-a-lifetime opportunity to expand their business — and their impact — with an appearance on “Shark Tank” right here on Denver7 on March 11 at 8 p.m.

“Honestly, they weren’t as sharky as I was expecting,” said CEO and Co-founder of Nude Foods Market Rachel Irons, laughing. “We made a list of over 100 questions that we thought they might ask us, put answers to them and practiced those to make sure that we were ready for whatever they could throw at us.”

“Shark Tank” producers reached out to Irons and Verity Noble, Chief Marketing Officer and another co-founder of the small grocery business, after learning about their business model. They have a store in Boulder and in Denver, and they are zero-waste grocery stores where all of the products are packaged by employees into pre-weighed glass jars. Customers head home with those containers and return them to the store the next time they go shopping.

“Not only is our packaging sustainable, but every piece of food in here is deeply researched to make sure it’s good for people and planet,” Noble said. “We want to be a one-stop shop for people. So, we want to be an actual viable alternative to mainstream grocery shopping.”…

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