Austin BBQ brand bets big on booming San Antonio suburb

The smell of slow-smoked brisket is the newest addition to the growing lineup of major restaurant brands flocking to the Schertz development, as Austin-based Smokey Mo’s BBQ opens its latest location along the I-35 corridor.

The restaurant marks the newest tenant at Schertz Station, a rapidly expanding retail and dining hub that has attracted a steady stream of national and Texas-based chains in recent years.

The opening is also a milestone for franchisees Kim and Roger Harris, who have been part of Smokey Mo’s family since 2007, according to a news release. The Schertz restaurant is their third location with the brand, joining existing restaurants in New Braunfels and San Antonio. The location is co-owned with Nathan and Ashlea Page, who have partnered with the Harrises on their Smokey Mo’s operations since 2015.

“When we first joined Smokey Mo’s, it was because the brand believed in the same things we did: great food, treating guests the right way, and building real relationships in the community,” Kim Harris said in a statement. “Nearly 20 years later, those values are still at the core of the business. Opening in Schertz feels like the right next step for us because it’s a community we know well and are proud to serve.”

The expansion brings Smokey Mo’s signature menu of brisket, turkey, pulled pork, sausage and chicken to one of the fastest-growing areas in the San Antonio region. Guests can also find barbecue sandwiches, tacos, homestyle sides, desserts and a full breakfast menu…

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