When will Texans stop buying brisket at barbecue joints?
This is the question many pitmasters are asking as the wholesale price of brisket continues to climb.
To be sure, barbecue restaurateurs are currently in a no-win situation. They must have brisket on their menus — this is Texas, after all. But the current price of raw brisket compared with what diners are willing to pay means they’re selling it “at cost” or at a loss…