A Pflugerville City Council candidate who calls himself “Mister David Rogers” on his campaign website has received a cease-and-desist request from Fred Rogers Company over campaign branding that resembles elements associated with the “Mister Rogers’ Neighborhood” TV show.
The dispute centers on several elements of Rogers’ campaign that evoke Fred Rogers’ longtime persona on the children’s television show “Mister Rogers’ Neighborhood.” On his campaign website and signs, Rogers calls himself “Mister David Rogers,” but “Mister” and “Rogers” appear in larger lettering than “David,” making “Mister Rogers” the most prominent part of the name. His campaign also uses the slogan “It’s a beautiful day in Pflugerville,” echoing the “beautiful day” language associated with the opening of Fred Rogers’ show, and shows Rogers wearing a cardigan sweater, similar to the clothing Fred Rogers routinely wore on the show.
David Rogers, who is running for Place 2 on the City Council, said he has not done anything wrong…