AUSTIN (KXAN) — Central Texans have a lot of love for H-E-B, so much so that the supermarket has among the highest customer satisfaction rates in the country.
The San Antonio-based chain has an 85% satisfaction rate, according to the American Customer Satisfaction Index (ACSI), up 4 points compared to 2023.
Costco and Publix also have an 85% satisfaction rate, all overtaking Trader Joe’s, which was highest ranked last year. Trader Joe’s remained at an 84% satisfaction rate for the second straight year.
How H-E-B became Texas’ favorite grocery store
“Publix sets the standard across much of the in-store experience, including staff courtesy and store cleanliness and layout, while Costco and H-E-B win on value,” a press release from ACSI said. “All three benefit greatly from the popularity of their private label brands.”
Austin-based Whole Foods has an 82% satisfaction rate, up from 79% last year. Other large retailers with rates above 80% include Sam’s Club at 83% and Target at 82%.