Austin Eastciders has a new look, bringing the flavors of Austin across Texas and the country. Cans and cartons of their ciders now feature vibrant illustrations with colorful characters and unique patterns representative of everything Austin is and loves: food, culture, people, music and the outdoors. The new on-package imagery is designed to spread Texas pride, with a new look that’s friendly, welcoming, charming, vibrant and funny-just like Austin. Texas Brut Super Dry Cider, for example, now boasts a red, white and blue can spangled with the Lone Star, which invites cider drinkers into a dynamic scene from a classic Texas rodeo. The illustrative design brings Texas cider to life through bold, colorful, energetic imagery. The dynamic update marks the first brand refresh in the company’s 11-year history. New cans and cartons are rolling out now.