If the scent of mesquite smoke and sizzling ribeyes makes your heart skip a beat, there’s a small Texas town that deserves a big red circle on your calendar. Once a year, Hico—population 1,300 on a normal day—transforms into the unofficial capital of carnivores with the one-of-a-kind Texas Steak Cookoff. It’s smoky, it’s loud, it’s friendly, and yes—it’s absolutely mouthwatering.
Every spring, folks from across the state (and beyond) gather in Hico’s charming historic downtown, lured by the promise of perfectly charred beef and good old-fashioned Lone Star pride. This isn’t just a competition—it’s a culinary spectacle, a street party, and a meat-lover’s pilgrimage rolled into one flame-licked, fork-raised festival.
What We Love
Grills As Far As The Eye Can See
Hundreds of competitive cooks haul in massive custom rigs, barrel smokers, and cowboy-style open flames. Walk the rows and you’ll catch every style—from pro pitmasters in matching shirts to backyard dads with homemade branding irons. The air is thick with the scent of seared sirloin and secret spice rubs.
Texas-Sized Tastings
Your admission ticket comes with a steak sampling wristband—which means once the judging’s over, it’s your turn to feast. Line up, plate in hand, and dig into juicy bites cooked with pride by the best grillers around. No two are the same, and every forkful is a surprise.
Live Music And Local Vibes
There’s never a dull moment between bites. Local country and Southern rock bands crank up the volume on a central stage while kids dance, couples sway, and everyone seems to be smiling. It’s all set to the backdrop of Hico’s old-timey architecture and flag-lined streets.
Charming Shops And Cold Beer Stops
When you need a breather from the BBQ madness, pop into the local antique shops, Western boutiques, or the vintage candy store for a throwback treat. Thirsty? You’ll find ice-cold beer tents and wine stations with shaded seating areas to kick back and refuel.
Family-Friendly Shenanigans
This isn’t just for steak snobs. Bring the whole crew—there are bouncy houses for kids, shady rest spots for grandparents, and photo ops galore. The whole town gets involved, so it feels more like a community reunion than a food festival.
Atmosphere & Setting
Imagine the charm of Mayberry blended with the aroma of a championship BBQ ring. Hico’s downtown square is picture-perfect, with 19th-century storefronts, bunting-strung lamp posts, and locals waving from folding chairs. Add in hundreds of sizzling grills, laughter echoing through the streets, and country music floating on the breeze—and you’ve got a full-sensory, Texas-style celebration. It’s festive, loud, and totally unforgettable.
Value (Is It Worth It?)
A standard ticket runs around $30–$40 and includes access to the steak tastings (after judging wraps), live entertainment, and all the street festivities. For that price, you’ll fill your belly with more steak than you probably should and leave with a camera roll full of smiles. It’s a perfect one-day getaway for couples, groups of friends, or families who don’t mind a little heat and a lot of fun.
Other Considerations
Parking is limited close to downtown, so wear comfy shoes and be prepared for a short walk (some shuttle options may be offered). Weather can be toasty—pack sunscreen, a hat, and a water bottle. Some vendors accept cards, but many are cash-only, so come prepared. Want to really soak it all in? Consider arriving early to watch the steak prep and grab a shady spot before the crowd swells. Oh, and vegetarians? This probably isn’t your scene—unless you just love the smell of grilled meat and people-watching.
The Final Sear
Whether you’re a die-hard grill master or just here for a fun day out, the Texas Steak Cookoff in Hico serves up an unbeatable blend of flavor, flair, and down-home charm. It’s a one-day escape that tastes like Texas pride—and leaves you planning your next visit before the last bite.
Texas Steak Cookoff
📍 114 Pecan St, Hico, TX 76457, United States