Austin’s South Congress H‑E‑B has gone through a glow‑up worthy of a time‑lapse montage. The squat, 1957‑era store—some call the “H‑E‑B of broken dreams” on Reddit—has been reborn as a sprawling two‑story, 145,000‑square‑foot urban flagship, which opened in December 2024.
The new H‑E‑B doesn’t just sell groceries; it stages them. There’s True Texas BBQ, live‑music‑ready spaces, a wall of local art, and aisles wide enough to park a kayak in. If the old store whispered “functional,” the new one hums “weekend destination.”
Shoppers Speak: Praise, Gripes, and the Poetic Middle
Local reviews sketch a colorful mural of sentiment:
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- The Enthusiasts: Shoppers gush…