A Texas-founded jewelry giant hopes to capture the attention of San Antonio residents with a soft spot for cowgirl-chic through its latest storefront. One of the newest business concepts from Kendra Scott is coming to a well-established retail destination in the city, marking its fourth store worldwide.
Yellow Rose, a lifestyle brand that displays fresh takes on traditional Western wear and accessories, will soon open at the Historic Pearl, a Texas Department of Licensing and Regulation (TDLR) filing shows. The new outlet will sit under the entrance arch at 302 Pearl Parkway, across the street from the Rancho Diaz home decoration store. Its creation follows the opening of locations in Austin, Dallas and Houston, signaling a continued trend of popularity among customers.
Company CEO Kendra Scott, who is newly engaged to country music singer Zac Brown, launched Yellow Rose in 2023. According to the brand’s Instagram, it’s inspired by Scott’s love of Texas and memories on her family’s ranch…