The city of Austin has a new logo.
Why it matters: Local leaders are keen to market city government in a way that binds it to the community.
What they’re saying: “We want our community members to be able to identify members of our team as city of Austin employees and trust the services we provide,” Austin city manager T.C. Broadnax said in a statement.
- “Whether they see the brand on a website, a utility bill, a street sign or the side of a vehicle, they’ll know exactly who it’s from and what it stands for.”
State of play: The city’s official seal, created in 1916 for a flag design contest, “is not a brand, and does not promote the city’s distinctive values and mission,” city officials said in a statement about the new logo…