This Low-Cost Yard-Sign Greetings Brand Spreads Joy Across 45 States and Counting
- Card My Yard franchise creates and installs customizable yard-sign greetings for all types of happy occasions.
- The home-based franchise is quick and economical to start and operate.
- The founders successfully tested the demand for their service and products by installing BOO! yard signs in their Austin, Texas, neighborhood before Halloween.
- Card My Yard is part of the Five Star Franchising portfolio.
Card My Yard is all about joy. The home-based franchise creates and installs customizable yard-sign greetings to celebrate new babies, birthdays, graduations, retirements, holidays and other happy life events.
Founded in 2014 and franchising since 2017, Card My Yard appeals for many reasons, not the least of which are its ultra-low price tag (startup costs top out at $18,550) and always-upbeat vibe. “Card My Yard began with a simple mission — to spread joy in a memorable, personalized way,” says President Josh Arnold, who co-founded the brand with his wife, Amy, who serves as chief brand officer.
“The idea grew out of recognizing that families, schools, businesses and communities love to celebrate milestones in big, visual ways. But there wasn’t an easy, turnkey service to make that happen. Amy realized this — Card My Yard was her idea,” Josh says.
Growing Pains
Despite the Arnolds’ entrepreneurial experience in having founded two previous businesses, Josh admits to a few growing pains. “The early days were a whirlwind full of passion, creativity and the typical challenges that come with rapid adoption of a new idea. We would frequently find ourselves installing signs at midnight or 5 a.m. because families had discovered us the night before a birthday.”…