Texas’ new film landscape is continuing to take shape, with more productions eying the Lone Star State after the long-awaited State Incentive program boost went into effect this fall. Austin, which has an established film history and infrastructure, is positioning itself to become an even greater force in the film and television space, and its new city incentive program is the first step in that journey.
Since implementing its own improved incentive structure, the Austin City Council has now awarded its first incentive benefits to the upcoming Apple TV+ comedy Brothers, starring Austinite Matthew McConaughey and fellow Texan Woody Harrelson.
Brothers centers on the unique friendship between McConaughey and Harrelson, invoking rumors that the pair started about being long-lost brothers. According to the series logline, the show will follow the fictionalized lives of its stars whose friendship is put to the test when their families come together at McConaughey’s ranch in Texas…