An enormous new SCHEELS store is headed to Cedar Park, and the company says the project will bring roughly 500 jobs and a 240,000-square-foot retail-and-entertainment anchor to the CedarView development near the H‑E‑B Center. The store is set to mix traditional sporting goods departments with family attractions, including a 65-foot indoor Ferris wheel and a 16,000-gallon saltwater aquarium, plus dozens of specialty shops and around one million pieces of inventory. Developers and the retailer are pitching the site as both a major local employer and a regional day-trip magnet.
According to the Austin Business Journal, Scheels is recruiting roughly 500 associates for the Cedar Park store and expects to open later in 2026. The hiring push is part of the chain’s plan to load up the large-format location with locally based employees and in-house trained specialists.
What Scheels Will House
Scheels says the Cedar Park outlet will be heavy on experiences, with a wildlife mountain, interactive sports simulators, a Fuzziwig’s Candy Shop and a 16,000-gallon saltwater aquarium set among 75 specialty shops and space for about one million items. “The people of North Texas have welcomed SCHEELS with open arms and we could not be more excited to bring another location to the state,” CEO Steve M. Scheel said in a company release, as detailed by PR Newswire.
Where It Will Sit And What Else Is Planned
The Scheels store will plug into CedarView, a mixed-use complex next to the H‑E‑B Center that developers say will include Nebraska Furniture Mart, a hotel, and a convention center across roughly 118 acres. Construction on other portions of the project is already underway, and Scheels is the development’s second major anchor meant to pull steady foot traffic across the site. ShoppingCenterBusiness reports that CedarView is being built as a regional retail draw.
How It Shifts The Local Retail Map
At that size, Scheels will go toe to toe with existing regional outdoor superstores that already pull shoppers from across the metro, most notably Bass Pro Shops in Round Rock and Cabela’s in Buda. Those stores have long doubled as weekend field trips for Central Texans, and Scheels’ experience-heavy format suggests the new arrival is chasing the same kind of destination crowd. That competitive backdrop is outlined by Bass Pro Shops and Localmint.
Jobs, Hiring And Timing
Scheels says most of the more-than-500 roles will be filled by local hires who will pass through the chain’s SCHEELS University training program. The retailer’s store page lists a fall 2026 opening window and calls out a September 5, 2026, target date, with hiring expected to ramp up as construction progresses. Those details are outlined by SCHEELS…