H-E-B might be king in Texas, but that doesn’t mean there can’t be some healthy competition.
The beloved San Antonio-based grocer oversees approximately 400 stores across Texas and Mexico. But, whether it’s in segments of the state that have yet to welcome their first H-E-B (cough, cough, El Paso and Dallas city limits), or bustling city hubs that have a wealth of grocer options to choose from, one begs the question: Who are H-E-B’s Texas rivals?
Kroger is one of H-E-B’s stiffest competitors, with the Ohio-based chain operating more than 200 stores across over 80 cities in Texas. The grocer giant is primarily clustered in the Dallas-Fort Worth and Houston metro areas, but does not have any stores up and running in Texas’ capital city. Austin previously housed a Kroger delivery center for a year between March 2023 and May 2024 off Ferguson Lane in Northeast Austin, but has never welcomed a full-service grocery store from the brand…