Central Texas city has top-30 highest rate of wealthy newcomers in U.S.

Feb 9, 2026 | 11:16 am

A new income study has revealed the wealthiest Central Texas residents aren’t settling down in Round Rock anymore — they’ve set their sights on Waco, instead.

Waco had one of the highest growth rates of new wealthy residents nationwide in SmartAsset’s new analysis, “Cities Adding the Most High-Income Households – 2026 Study.”

Based on U.S. Census income data, SmartAsset’s experts ranked 357 U.S. cities with at least 100,000 residents based on the growth in high-income households as a percentage of total households between 2023 and 2024. The report defines high-income households as those earning an income of at least $200,000…

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