La Rosa fruit bar co-founder leaves a flavorful legacy of creativity, determination and success

BAKERSFIELD, Calif. (KGET) – If you’ve lived in the area more than a week, you have almost certainly seen them: La Rosa fruit bars, the pride of East Bakersfield. The company is celebrating its 45th year, but it’s also mourning its namesake, co-founder Rosa Garcia Diaz, who died this month.

“La Rosa” Diaz passed away Aug. 2.

Norma Diaz, daughter of Jesus Ramos Diaz and Rosa Maria Garcia del Diaz, his wife of 68 years, assures us the company will continue to thrive…

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