Bakersfield Esthetician Turns Rising Salon Costs Into a Mobile Beauty Business

As the cost of doing business continues to rise across California, one Bakersfield entrepreneur is rethinking what a beauty salon can look like and for her, it looks like a truck.

During the pandemic, De’Shanay Wilkerson decided it was time to turn her childhood passion for beauty into a business.

She began teaching herself makeup techniques through YouTube videos, with the encouragement and support of her mother, who invested in her first set of supplies.

What started as a hobby soon became a career…

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