New Hires Strengthen Customer Partnerships and Continued Category Expansion
BAKERSFIELD, CA – As the number one brand in sweet potatoes, Bako Sweet ® is strengthening its team with new hires in sales and marketing to support the existing sales and supply chain team. The additional staff reinforces Bako Sweet’s focus on delivering strong customer partnerships, category expertise, and supply chain management for retail and foodservice partners nationwide.
“Bako Sweet continues to grow, and building the right team is essential to delivering on our promise to customers and consumers,” explains Susan Noritake, vice president of sales and marketing at Bako Sweet. “Each of our talented professionals brings unique strengths that will help us continue to drive category growth and provide our retail partners with the unmatched customer service they’ve come to expect from us.”
Joining the Bako Sweet team are Brian Porter, Business Development Manager; Katie Vierra, Marketing Specialist; and Zachary Wakefield, Sales Account Manager. The existing team includes Bailey Reyneveld and Hannah Rocha. Reyneveld started at Bako Sweet as a sales associate and has since been promoted to the position of sales account manager, successfully establishing her role over the past few years. Rocha is the replenishment analyst for the team, effectively optimizing the supply chain efficiency for over four years…