At Swig’s new location in St. George, dirty sodas run in colors across the rainbow, and snacks come sweet or salty.
The Utah-born business began in 2010 when founder Nicole Tanner sought a specialty shop for fountain drinks. Enter: Swig. In 16 years, the franchise has spread to over 150 locations, and now the Baton Rouge area is getting in on the action in the new Long Farm Village development at 14631 Village Market St., St. George.
The soft opening is slated for 10 a.m. Friday, Oct. 23, and it’ll be drive-thru-only to start for the first few weeks. Swig will be open 10 a.m. to 7 p.m. every day for the soft opening phase and grand opening day.
A grand opening is scheduled for Nov. 7 with celebratory free drinks for every customer in the car. Starting 11 a.m. to 7 p.m. on Nov. 8, the front lobby will open doors so that customers can place orders inside. From there, the hours expand into its normal operating times.
Homesick blues
A staff of excited employees trained inside the 2,400-square-foot space on Wednesday, two days ahead of the drive-thru-only soft opening. Some employees were drawn from Louisiana’s other two locations in Lafayette and Youngsville, including Swig partner Chase Herbert, who brought the franchise to Louisiana.
“We’re here to make people’s day through giving them a taste of the original dirty soda,” he said…