Tucked away off Bluebonnet Boulevard, the Anthony Lawrence Collection isn’t your typical collegiate apparel store. Sure, there are tees and sweatshirts emblazoned with logos for schools like LSU and Southern University. But the difference is in the details.
“We focus on breathing life into fashion through different patterns, fabrics and designs,” founder De’fron Fobb says. “Our main vision is to tailor culturally inspired garments with legacy and legendary influence.”
Fobb’s journey into collegiate apparel began when he was working at Tiger Mania, the now-shuttered LSU merch retailer. There, he noticed something that didn’t sit right. Big schools had plenty of high-quality merch. HBCUs? Not so much. So, he did something about it.
After a lot of research and a lot of hustle, the Anthony Lawrence Collection evolved into what it is today: a brand licensed to sell for 17 colleges, most of them HBCUs. Fobb named it the Anthony Lawrence Collection in honor of his father, who passed away while Fobb was a freshman at Southern…